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Welcome to the LCNews I hope you enjoy reading the newsletter and if you have any comments or suggestions please email feedback@lcn.com Many thanks IN THIS ISSUE... |
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The importance of incoming links to increase your search engine rankings Building your website is only the first step in developing a successful online business or community. When you launch you will probably have very little or no traffic (visitors) to website because they won’t know you exist. Your next job is to let people know about your website and the services or products that you offer. The best way of doing this is through increasing the number of incoming links to your website from other websites. Incoming links An incoming link is a link to your website from another website. Not only does it generate traffic to your website because people tend to follow links from site to site, but it also means that the more incoming links you have to your website the higher you will rank in the search engine listings. The largest of the search engines – Google - not only looks at the amount and quality of text on each page on your website to decide where you will rank in its search engine results, but it also looks at how many incoming links to your website there are. In short, Google thinks that the more incoming links there are to a website, then the more important that website must be. On topic links You may be thinking that you can ask every man and his dog to link to your website and it will increase the traffic to your website and therefore your search engine rank. Unfortunately Google knows about this tactic and it is why an ‘on-theme’ or ‘on-topic’ link is valued a lot more than a link from a completely unrelated website. For example if you are a cake retailer selling cakes online, a link from a food website is an on-topic link, whereas a link from a mobile phone manufacturer is completely off-topic and is unrelated. Google can compare and on-topic link against an off-topic link and this will be reflected in your ranking in its results listing. Non-reciprocal incoming links A website linking to you without you linking back to them is a non-reciprocal link, and is valued more than a reciprocated links (i.e. a link exchange). Again, Google will see this as evidence of the importance of your website if people want to link to you without reciprocating the favour. The best and most prevalent source of non-reciprocal links are from directories. Popular directories include Yahoo! and the Open Directory Project. However there are hundreds of general and industry-specific directories on the web, and although many require payment for a submission we have compiled a list of the top 50 free submission directories below: http://www.comunica-group.com/resources/free-directories.htm Other sources of non-reciprocal links Short of emailing other websites to request a one-way link to your site (which most webmasters will not provide) another good method of increasing the number of high-quality incoming links is to include the URL to your site whenever posting on a forum or blog. If you don’t post regularly to a forum or blog, then try and find one within your industry or community and contribute as often as you can. Not only will you be seen as an expert, but each time you post and leave your URL to your website, you are creating a one-way link to your website. Reciprocal linking Finally there is reciprocal links which are usually the result of a link exchange. You link to a website in return for a link back. These links do not carry as much weight as far as major search engines like Google are concerned. However ,as the main objective is to increase traffic to your website, reciprocal links are great because very often users will browse though the web by following links from website-to-website and these links are a good method of increasing your exposure and traffic. Learn more about link building If you would like to know more about increasing traffic to your website, please visit www.comunica-group.com for more information on how Comunica can help. LCN has partnered with leading web communications agency Comunica,
and are pleased to offer a 10% discount to all LCN customers. |
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When I think of Valentines Day I think of Chocolates and Flowers. Others may think of more romantic gifts. But if you want to be romantic but your lost for ideas, maybe the UKSiteguide.com can help!
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| *Please Note: LCN are not responsible for the content of external websites. | |||||
St Valentine's DayWhat's in a surname?
Until now it's been hard to know what a surname says about someone. But
a website has been launched that maps more than 25,000 surnames across
Britain, highlighting areas of concentration. Anyone can tap in their
name and with the click of a mouse glimpse a profile of how others who
share their name are distributed around the
country.
So, for example, while it's no secret that there's a small cluster of Blairs residing at a prestigious address in central London, the surname is most concentrated on the west coast of Scotland, particularly Argyllshire and Ayrshire.
The site is the result of a year-long study aimed at understanding patterns of regional economic development, population movement and cultural identity, says Professor Paul Longley, who led the project. It maps the distribution of surnames from the 1998 electoral register and does the same against the 1881 census, making it possible to see how surnames moved around the country during the last century.
Between the 13th Century, when surnames originated in Britain, and the
end of the 19th Century "not a lot happened" says Prof Longley.
People tended to stay rooted in the part of the country where they were
born. Prof Longley hopes the surname site, which has been funded by the
Economic and Social Research Council, will tap into the current trend
for examining
family histories.
So for all you amateur genealogists or curious individuals such as my
self check out www.spatial-literacy.org
Forthcoming Events, Holidays and
Celebrations: |
Famous Birthdays: |
*Please Note: All dates are chosen at random as we cannot include every event, holiday or celebration during this month. Please also note that LCN are not responsible for the content of external websites. |
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Kind regards
The LCN Team